NEXUS VAN, a leader in moving data from here to there
Role: Design, Development
Who they are: EDI (Electronic Data Interchange) van supplier
I learned more about: extending a brand
Client wanted: edgy, modern, clean w/ plenty of whitespace
For this project I was tasked with designing a website with virtually no content. Big mistake. We didn’t follow the same design process with this project and that was also a mistake.
At this point, we didn’t even have a logo. So I was essentially trying to build a brand out of nothing and I’ll never do it again.
During that time, which was largely wasted, I came up with a few different wireframed versions. (below)
It was during that time, the client signed off on the logo created by a third-party designer.
This is when things started to come together.
Once I saw this logo, I got a much better sense of what the color scheme, typography and other elements should look like.
The client had always said they wanted a more “futuristic” look to the website. So I ended up taking the slant in the ‘N’ and using that to separate sections on the homepage and internal pages.
The teal color was something I was expecting the client to like and cling to. They’d said in early meetings they wanted to stay away from “that tech-y blue color” so this was no surprise. What was missing, however, was a complimentary color to go with that teal. I went through a range of reds and oranges before I landed on “#ffa100” and used it for primary CTA buttons and just to cut through all the teal I had going on. I also included a very light gray color to break up the solid white.
Using the tall, narrow type used in the logo and letter spacing in the slogan was a no-brainer. Specifically, I ended up using PT Sans Narrow with a heavy weight for the headings throughout the site. For body copy, a lightweight Monserrat to offset the heading type.
I was able to bring together color, type and shape elements for a final product the client was in love with.