BOOM Designs, an industrial product design company
role: User Research, UX design, development
Who they are: Industrial product design company
I learned more about: Iterative Design
Client wanted: “We really want our testimonials to play a bigger role in the homepage and from a design standpoint we really like what apple is doing.”
BOOM Designs needed a new web presence that conveyed the uniqueness of the brand’s personality.
From our research, we found the primary user of this site to be smaller companies and sole entrepreneurs looking to have their product idea developed.
We also did a competitive analysis to see what BOOM’s competitors were doing and found we could pretty easily stand out among the swaths of sameness in the industry.
So we got to work sketching out how ways we could have that come across in the design and from our early wireframes we came up with a couple solutions:
We decided to use a fixed sidebar throughout the site. It worked from a architecture perspective because there weren't going to be many navigation items.
It also allowed us to stand out among the competition and do something a little different.
2. Interactive elements
From the very beginning we had an idea of the kind of interactions we wanted to include. The gear in the logo presented some opportunities for some interesting things to happen.
Another interaction we included was on the internal pages. feature a spinning gear in the corner that activates on scroll.
The v2 Redesign
About six months after launch, BOOM came to us wanting a homepage redesign. They were under the impression that the copy wasn’t reaching the audience. It was too focused on BOOM and not about what they can do for their customer.
We went back to the drawing board.
We felt having testimonials a larger feature of the homepage was the way to go, instead of just the services they offer so we got to work on a series of quick mockups, figuring out what that might look like. Soon after, before we even got to a version we could show the client, they came back to us and said...